Barilla is launching a new product for the Italian customers – 3D printed foods. The company is focused on 3D printed pasta. The app helps the users to choose and customise their preferred pasta shape and order or find Barilla 3D Experience hotspot in the city. The app creates a whole new experience for the pasta lovers. It includes social aspect and users can share pasta recipes, make friends and explore new pasta shapes.

The design follows the style of the brand Barilla. The colours are picked to represent the identity of Barilla which is well known company in Italy for many years. The design is modern and minimal. It is intuitive and easy to navigate.