This concept for employer branding for a fintech company includes more creative and colourful elements. The main idea is to be created a sub brand which is only associated and used for Employer branding campaigns. In this way the employers will create more personal and emotional connection with the main brand. The personalisation is created with fun hand written words connected with the sub brand. The people are encouraged to write their own words, funny drawings and jokes connected with their work life in the company. Basic geometrical shapes and fresh colour palette make the sub brand be perceived as cool, fun and youthful.